Welcome to Night Vale is a podcast presented as a radio show for the fictional town of Night Vale, reporting on the strange events that occur within it. As a spectator to the joy, this podcast brings to the friends around me I had some investment. Delving deeper into this podcast to absorb its overall aesthetic I fell in love with its atmosphere. Bearing a newfound appreciation, for something once held at arm's length, A motion graphic advertisement was designed in order to help spread the word.