St. Augustine Bath & Candle

I began my journey with St. Augustine Bath & Candle as a customer service representative, but my background in graphic design soon led to an exciting opportunity. When my boss discovered my background as a graphic designer, I was tasked with rebranding the shop from St. Augustine Soap to St. Augustine Bath & Candle. This rebrand involved creating a fresh visual identity that truly reflected the essence of the company.

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Drawing inspiration from the legacy of St. Augustine and the artisanal craftsmanship at the heart of the brand, I developed a design that united our handcrafted soaps with the candle-making expertise of the owner’s wife. We sought to seamlessly blend both elements, creating a harmonious brand that reflected the essence of our products. To add a touch of sophistication, I incorporated a French stylistic appeal, paying homage to the owner’s sister, a French aesthetician who played a crucial role in developing the soap recipes.

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Every aspect of the rebrand, from the logo to signage, and website design was crafted to evoke the luxurious, spa-grade quality of our products, all made with the finest organic ingredients. The new branding not only celebrates the unique blend of tradition and modernity but also captures the essence of our small, dedicated team and our commitment to creating exceptional, handmade products.

Logo Design

The logo design process was an intricate endeavor, aimed at seamlessly merging the owner’s soap-making expertise with his wife’s candle-making craft into a unified and elegant symbol. Our goal was to create a logo that not only reflected the essence of a Bath Boutique but also honored the distinct talents that form the heart of St. Augustine Bath & Candle. Through multiple iterations and collaborative discussions, we gradually refined and shaped the logo into its final, cohesive vision, capturing the brand’s unique blend of artistry and luxury.